To make those who care aware of the needs of others and plug them into the ways they can make a difference.

Statement of Purpose

Have you ever been moved by the hardships of a person or a group of people? Moved enough to care? Cared enough to actually do something about it? But then found yourself asking; Where do I start? What can I do? Will it really make a difference? Will it really have an effect? As individuals, we have asked ourselves these very same questions, and as producers, we have created a 60-minute show that will educate, motivate and connect individuals who care with organizations and charities that are seeking both awareness and resources in the form of volunteer time and talent. The purpose is to help bridge the gap between someone caring and someone actually having an effect – we call this show, The Caring Effect.

Our Song

Our song: “Time to Step Up” was written and performed exclusively for The Caring Effect by Bill Champlin, formerly of the Band Chicago.

“When I was told about the project I thought that it was a great idea. Focusing on the “people” aspect of charities. Thanks for having me on board for this project. Good luck with everything. Be good.” – Bill Champlin

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The Caring Effect Internal Staff

Beth Ulrich:
TCE Founder, TCE President



Beth Ulrich holds a degree in Finance and for the last 17 years has proven herself a success at any endeavor she has taken on. Beth spent 6 years as a top residential real estate agent for Edina Realty. Beth also served her country in US ARMY Reserves for six years as a legal Assistant. In 1998, she decided to leave her successful real estate career to join her husband, Eddie, at Fuzzy Duck Design where she helped grow Fuzzy Duck Design and expand into the promotion products industry.

Beth is very involved in her community. Beth has served as a member of the Wayzata Chamber of Commerce as chair of the Events Committee for 4 years, was President of the Long Lake Chamber of Commerce and served on the EDA in Long Lake. Since 2004, Beth has been on the Board of Directors of Sherburne State Bank and was recently elected to the TwinWest Chamber of Commerce. For the past 10 years, Beth has taught Sunday school and confirmation at her church, and she also helps lead a Marriage Retreat for Family Fest Ministries. Beth is always willing to help nonprofits with their marketing – which most recently included IOCP and Kyle’s Shooting Star.


Ruth Hogenson-Rutford:
TCE Advisor

Ruth Hogenson-Rutford

Ruth Hogenson-Rutford joined Lakeview Health Foundation in 2008 as their Director of Prospect Research. She is an alumnus of Gustavus Adolphus College and she has served in the field of fundraising and marketing for over 25 years.

Her experience in the field includes serving as both Director of Capital Campaigns & Special Gifts and Director of Communications & Marketing for TreeHouse, Director of Development & Communications for Hammer Residences, Inc. and Director of Communications and Development at Martin Luther Manor.

Ruth is a new resident of Stillwater and is a member of St. Andrew’s Lutheran Church in Mahtomedi. She is married to Rev. John Hogenson and they have three daughters; Kelly, Jana and Kate.


Monica Gaffy:
Assistant Producer


Monica Gaffy is an intern with The Caring Effect. She is currently a senior at the University of Wisconsin River Falls studying to receive a degree in Marketing Communications and anticipating graduation in December 2011.

Monica’s previous work experience includes restaurant management and managing a household of three boys as a homemaker. She lives in Scandia, MN with her husband and three teenage boys.


Beth and Eddie Ulrich


Beth and Eddie Ulrich founded The Caring Effect based on their simple belief
that people really do care. While Beth spearheads TCE efforts as an internal
staff member, Eddie supports the mission of TCE through creative direction,
design and writing.

Together, they also own and operate Fuzzy Duck Design, a Minneapolis-based
creative communications and design firm. They are active in their community,
their church and numerous organizations and they share a common passion to
make a difference in the world through creativity and positive
communication. They have each received awards for their entrepreneurial
accomplishments as well as their community involvement.

Beth and Eddie have been married for over 18 years and reside in Plymouth,
Minnesota with their four daughters Chelsey, Abbey, Ruby and Mallory.


Board Members

Cesar Dominguez – Farmers Insurance
Allison Galland – IBM
Steven Kutscheid – Attorney – Gray Plant Mooty
Matt Mjaka – Minnesota Wild COO
Dana Smith – Quadion / MN Rubber
Amy Carlson – Dream Systems
Robert Shadley – Shadley Consulting, LLC
Lisa Hintermeister – Partner/Owner –Marketplace Home Mortgage
Bridget Ulrich – Hammer Residence, Inc.
Laura Clark – Hathaway Events
Katie Knutson – Chanhassen Dinner Theatre
Amy Heimbach – Community Leader
Hollyanne Phil – Community Leader
Diane Tryon – Community Leader

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